Don't even squeeze them
In a survey of Australian avocado consumers, 97 percent admitted to squeezing the fruit before buying it. The research shows consumers ‘test’, on average, three times more fruit than they buy.
The findings are from a new study being funded by Hort Innovation and conducted by the Queensland Department of Agriculture and Fisheries (QDAF) in collaboration with the University of Queensland and Avocados Australia. The aim is to limit damage to avocados by giving consumers more options to identify ripeness.